You can put that honor on the cover of all of your other books. ![]() If your book appears on the New York Times list - even just for a week in the last slot of the Advice, How-To & Miscellaneous category - you get to call yourself a New York Times best-seller for the rest of your life. On average, it increased sales by 13 or 14 percent.īesides the list’s effect on sales, it offers prestige. According to a 2004 study by economics professor Alan Sorensen, appearing on the New York Times’s best-seller list increased debut authors’ sales by 57 percent. There are multiple best-seller lists out there, and getting named to any of them is welcome for most authors, but the New York Times best-seller list is widely considered to be the most prestigious, and it’s certainly the most well-known.īecoming a New York Times best-seller has a measurable effect on a book’s sales, especially for books by debut authors. Why is it such a big deal for a book to be named a best-seller? To understand how any of this could happen - how different lists can contain different titles, in a different order, how an unknown book could buy its way onto a best-seller list, how a best-seller list could have a political bias - and why any of these things matter, you need to understand how the different best-seller lists work, what makes the New York Times’s best-seller list unique, and the purpose best-seller lists serve within the world of book publishing. Why, it demanded, was D’Souza’s new book The Big Lie: Exposing the Nazi Roots of the American Left ranked as seventh on the Times’s hardcover nonfiction list when Nielsen BookScan’s data, per Regnery’s interpretation, suggested it should be first? Regnery concluded that the New York Times was actively conspiring against conservative titles, and announced that it would sever all ties with the Times. Shortly thereafter, the Times removed the book from its rankings.Īnd on September 4, Regnery Books - the conservative publishing imprint that publishes Ann Coulter and Dinesh D'Souza, among others - denounced the New York Times best-seller list as biased against conservatives. Handbook f or Mortals by Lani Sarem bought its way onto the list, they concluded, with the publisher and author strategically ordering large numbers of the book from stores that report their sales to the New York Times. ![]() But as a scrappy band of investigators who congregated in the YA Twitter community discovered, it wasn’t because a lot of people were reading the book. On August 24, an unknown book by an unknown author from an unknown publisher rocketed its way to first place on the Times’s young adult hardcover best-seller list. And it’s happened not just once but twice. Over the past few weeks, scandal has rocked the august institution of the New York Times best-seller list.
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